Service
Brand communication
Your brand is what represents you to your customers. It has to convey your company's message, but also its values and its identity.
Take a look at these figures
A strong brand translates into profit
It's a fundamental element in building positive perception, creating recognition and differentiating your offer from your competitors'.
23%
increase in sales when a consistent message is communicated across different channels.
300%
stronger is the relationship with a brand that creates an emotional bond with the customer.
5 years
is the average period during which a loyal customer keeps using the same brand.
Many companies neglect the importance of working on the brand long term in favour of a faster return. The problem is that the opportunity cost of not devoting time to a brand communication plan is considerable.
Why
Brand communication is a central part of public relations strategy
It's one of the key tools for building and maintaining a positive image of our clients' brands. Our aim is to manage the reputation of a company or a brand, and a significant part of that task consists of effectively communicating who the company is, what it does, what values it stands for and how it differs from the rest.
We approach brand communication with different strategies, never losing sight of the fact that they all have to be aligned with the brand's identity and accurately reflect the company's mission, vision and values.
Without integrated planning of marketing communications, brands lose the opportunity for meaningful, consistent engagement with their target audience and, ultimately, the chance to leave a lasting impression.
Questions we answer with you
- What do we want someone who meets us for the first time to think?
- What can we say that no competitor could credibly claim?
- How does our brand sound when it speaks — and when it apologises?
- Which channels deserve our budget, and which only consume time?
- How will we know, six months from now, whether this worked?
Method
The fundamental elements we work on
- Brand definition
We work to understand the mission, vision, values, personality and market positioning of the brand. These elements give us the guidelines for virtually every communication decision that follows.
- Creating the brand voice
We pay particular attention to keeping the brand voice consistent across all communication channels. That helps build familiarity and recognition with the audience.
- Key message
We develop a key message that resonates with the audience and effectively conveys what the brand stands for. It has to be true, memorable and defensible.
- Communication channels
We identify the most effective channels for reaching the desired audience: social media, events, traditional media, email, the website and any other relevant touchpoint.
- Storytelling
More than ten years of experience allow us to craft and tell stories that engage the audience, creating highly effective opportunities to communicate the brand. They can be based on client testimonials, case studies or company milestones.
- Monitoring and adaptation
Tracking audience reactions to brand communication and adapting the strategy according to results is constant, not a one-off exercise.
Tell us what you want people to say about you
The first consultation is free. We look at your situation, your sector and your goals, and tell you frankly what we would do — and what we wouldn't.